Tuesday, 12 March 2013

Profile: Audience

The audience's feedback is an important thing during the making process and the after effects of these products.
During the time we were making our main texts, or our music videos we had to take into account what kind of audience we were looking to please.
We decided the best target audience that fitted the conventions of our music video would have been for young girls between the ages of 12- 18, the music this type of star would be singing would be catchy pop songs. The themes we would want to portray with this star image would be optimistic, colourful attitudes. To do this in our main text our star had to do quite a bit of jumping about and smiling, to induce a positive atmosphere. To expand her overall look she was wearing quite feminine clothes to again portray to the audience what her overall style was.
Real life artists who might be able to relate to this would be those like Taylor Swift and Miley Cyrus;

Both of these stars are featured in their music videos with soft lighting highlighting their features, they rarely go for anything too harsh as their star images are girly and happy and bubbly. These elements are what we wanted to include for our own star.
As our star image includes props in the music video like hats and bright make up, this portrays her like real stars like Taylor Swift and Miley Cyrus, who use these techniques, to develop a niche market to sell their alums or merchandise.

Without the audience and their feedback and general support of an artist, the music industry would most likely fail. The audiences feedback helps morph the star into something that pleases the audience, audience feedback helped our group expand our star image to what they believed would fit into the conventions as well as along with our chosen song.  

Storyboard for music video!

Above is the final story board we made to show the audience and explain to them how everything was created and why it was in such a way. It features the beginning and end shots of our video and sparingly shows the in between sections of our music video. As we used so many split screens for our music video, we didn't use every split screen in our music video, this storyboard only features the main sections of our music video and what sort angles we were aiming for. We decided to make our final storyboard using extracts from our actual music video to properly portray how we planned to make this video, and the outcomes from it. 

Wednesday, 6 February 2013

Ancillary texts: Digipak

Our main aim when presenting our star in the digipak was representing many different sides to our star. Which is the main reason for our montage of our star which features many different poses of her; showing her fun and silly side.
We used the same image on our front cover as we did on posters so fans would be able to recognise the star and the would realise that this was the real album.
The song listing which is featured on the back of our digipak features the same font and colour as the star's name, which represents continuity and gives the overall affect of a clean yet abstract artist, which is what we wanted to represent her as.

Ancillary text: Poster

This is the poster we designed for our artist and the advertisement of the song and album. We shot this image in a studio which linked back to the music video as we also used shots in the studio with that same white background. The white background also further heightens the star image of an upbeat feminine and happy character.
We used a few main colours, which we reused in this image; we took the red from the stars lipstick which enabled the date to stand, which is realistic as many stars want to show the date of their album so fans know when to buy their next album or single.
While the white font in her name blends into the background when editing we used a drop shadow which then made the name of our star stand out.
The font of her name differs from the font of the title of song as we wanted to show different sides to our star which we showed through the elegant and feminine writing in her name and the fun and child like writing in the word 'Satellite'.

Evaluation Question 3: What have you learnt from your audience feedback?

This video is part of our evaluation where we explain the effects that the audience and the feedback that they gave to us and how we applied it to our video and the processes we took during the production time.

Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

This is a copy of our music video however with added commentary over the top, which is basically describing how the group and I edited and put together our music video. We also explain what camera technology and the techniques we used as well as the editing and what effects we were looking for while we were in the production progress; another key feature mentioned would be the stars actions, which links to matching the visuals to the lyrics. However other conventions are mentioned in this like the mise-en-scene, which is seen as being equally important.

Evaluation Question 4: How did you use media technologies in the research, planning, construction and evaluation stages?

The research, planning, construction and evaluation stages
by: Ellahhh