Sunday, 24 June 2012

Music Video: Abstract

The music video 'Spectrum' by Florence and the Machine is an abstract one because the video is quite random, in the way that the video clips don’t relate to the lyrics.
The whole of the music video is very artistic as it is creative in many ways. The lighting in this video is used as a constant flashing to attract the audience and give a very glamorous effect to the video. The lightening in this video also gives certain lyrics more intensity for example when the chorus starts the lighting helps follow the tune of the music to bring an intense atmosphere.
A lot of editing is used in that some of the shots are cut rather quickly to flow into another sequence, this occurs frequently.
A colour scheme of blues, silvers and golds are used in the scenery to give the entire video a glamorous and electric vibe to it, they do this by including props that fit into this scheme.
The lead singer, Florence, is in the middle of most shots to show the audience that should be their main focus point while she is singing also to bring her the attention. To back up this point the camera even performs extreme close ups of parts of her, to bring the audience attention to the singer, this also helps the audience focus on the song and not get distracted by the abstract and alternative video that might take the audience’s attention away.

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