Each different artist contain different genre connotations from one another. Even when an artists/band music video is of them performing, different musicians tackle different styles and angles to get the right theme to fit their music. The band Jack's Mannequin, music video for their song 'Dark Blue' shows the whole band performing their song. In this video their performance of this song isn't exactly the main feature as many other actions take place in this music video. The other different actions in this video enable the audience to connect with the lyrics more than the actual band for example when the lead singer sings “Dark blue, have you ever been alone in a crowded room?” It’s quite an intense statement for this light song, so the audience connect quite well with the lyrics instead of noticing whether this video fits or not. So in this respect it was a good decision to have not so much focus on the bands performance itself. But also include the editing effects, like transitions into days and night, for example when the leader singer, Andrew McMahon, sings “I said the world could be burning, burning down” the scenery goes from night to morning.
The band Paramore, and their song 'crushcrushcrush' focuses entirely on the band and their performance. The camera only briefly moving onto different action shots like at the people watching the band through their binoculars, which helps connect to the lyrics. Although the audience get to see the bands performance to give a voyeuristic effect, this also helps the audience to connect more with the band and the performance more than anything else. Although this music video contrasts to one like Jack's Mannequin because both have different genre connotations, both music videos also withdraw a different tone from their video. Jack's Mannequin's being light and fast paced, whereas Paramore's is a lot more intense and almost threatening.