Wednesday, 3 October 2012

Goodwins Theory

Andrew Goodwin in his book, 'Dancing in the Distraction Factory' writes about what he defines as the characteristics of music videos.
1. Music videos demonstrate genre characteristics. (E.g. A dance routine for a boy/girl band or a performance in a rock video).
2. There is a relationship between the lyrics and the visuals. (Either illustrative, amplifying or contradicting).
3. There is a relationship between the music and the visuals
4. The demands of the record label will include the need for lots of close ups of the artist/s and the artist/s may develop motifs which reoccur across their work. (A visual style)
5. There is frequently reference to the notion of looking (voyeurism). (Screens within screens, telescopes, etc. and a particularly voyeuristic treatment of the female body)
6. There is often intertextual reference (to films, tv programmes, other music videos, etc.)
7. There are 3 types of music video (performance based, narrative based and abstract) however more than one can be used in one music video.

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