Lady Gaga’s star image is a sexualised one, in nearly all of her videos she wears little clothing and this gives the idea of women being objected as a sexual object. This gives connotations of voyeurism, although the women are mostly undressed, in Lady Gaga’s videos so are the men. This makes the equality of the sexes more equal and far. It shows the taboo subject of women liking sexual objects just as much as men.
Lady Gaga’s first ever music video, ‘Just dance’ is quiet tame compared to her later ones, the only abstract part of it being that not all of the lyrics match up to the visuals.
Matching lyrics to the visual is a very important part in any music video as it helps the audience understand the artists aim and style. Whereas Lady Gaga’s style is quiet outrageous, we now as an audience expect that constant shock factor from Lady Gaga.
The lighting she generally uses in her music videos is back lighting which gives her a glow around her face as she usually uses that in close ups. Her general lighting is usually a hard light behind her and to the side so everything can be seen as her songs are usually happy and not emotional. She also uses strobe lighting which gives the effects of parties and a good time. This fits in with the general idea of pop videos, as they are usually happy and exciting.
Lady Gaga’s body language is quiet sexual in her videos, her dance moves can be explicit and she usually throws her body around in these videos. This links back with the idea of voyeurism and women being looked at as sexual objects.
Her live performances usually match up to her general image and as she’s a very popular artist, many people attend this sort of concert. Her image is even represented in her support acts at these concerts, for example glam-rock band ‘the darkness’ have been said to perform and with them also sexualising themselves it appears to be a good fit for the theme Lady Gaga goes for.
Her support acts are usually shocking and compliment her style of performance. She likes to keep her crowd entertained and does this by bringing even more dance routines and interesting ideas of costumes and scenery into the mix.
While Lady Gaga’s star image is a publicised one, it has a keen effect onto her target audience. That being teenagers and young adults. The record labels know how to keep in trend with each year and model their artists to fit this accordingly. While at first Lady Gaga’s star image was seen as shocking, as time passed her fan base grew and more people turned to be more fascinated by it rather than appalled. Now because of this Lady Gaga is an icon and has started many trends, many artists and musicians now start to look up to her star image and try to turn it and make it into their own.