On the R&B singer, Rihanna's digipack for her album 'Loud' the main feature is of her. Rihanna is clearly playing to her star image of the feminine and lady like star. The use of red, which is a main colour on this album gives connotations of romance, passion and love which considering she is surrounded by roses would be an accurate look. The album art itself is a close up of her face this allows the audience to notice her as the star straight away. The presentation of this digipack could indicate she is going to sing about romance and love, this could also be an explanation for the pink tinge effect also added onto this album. Overall Rihanna has gone for themes of romance and love with herself as a key image to represent this.